Besides the probability of this having been a publicity stunt, I'm not sure how well Ja Rule is going to do in today's climate. He seems out of place in the song and the video as well. I don't know if it's the amount of time that he spent away or the dated sound of the song. He obviously knew the status of his relevancy, otherwise he wouldn't have enlisted the hottest rapper/collaborator/remix king out there right now - Lil Wayne, who murders him on this track. Trust, if it weren't for his presence, I wouldn't have even bothered to listen.
A friend of mine brought up a good point though. Many have lost respect for Ja because after 50 shut him and his whole crew down, he didn't fight back and just faded away into oblivion. He had a few songs here and there, I can remember "Clap Back" and "New York" but nothing solid or longlasting. We didn't even really hear much from Ashanti. Even realizing that they had the whole legal situation with Irv, something still should have been done to keep The Inc. in people's mouths. But I guess they're giving it another go 'round: Irv has a reality show due out soon, Ashanti has the single out with Jagged Edge and now this effort. So what do you all think - is his time up???